Hi, I’m
Amanda.

I help SaaS businesses grow their brand’s impact and drive pipeline with intuitive, data-driven content experiences and AI-centric SEO strategies.

In human terms?

I make content work harder to help great brands stand out.

View case studies

A few recent wins:

RecordPoint

+210%

organic search visibility

RecordPoint

+400%

AI overview visibility

Plenti

+35%

personal loan
rate requests

Case Studies

  • Brand storytelling

    Using founder perspectives as a north star, the story of how we shifted our brand narrative to meet a rapidly evolving market.

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    Employer brand development

    After a fresh rebrand, I needed to help Plenti rediscover its brand voice both internally and within our market.

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  • Ecommerce case studies

    Communicating user value through a series of human-centric customer stories.

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What’s your experience like?

I’ve been helping tech companies make and use content more effectively since 2016. I’ve held several Senior Content Marketing Manager roles, each emphasising unique facets of content and SEO strategy, pipeline growth, and brand development.

Skills

  • I develop campaign strategies that use content to help companies scale meaningful growth and make customers’ lives easier.

  • I plan and execute AI-first SEO campaigns designed to maximise SERP placement and LLM visibility.

  • I help companies define, own and champion their unique voices, editorial styles, and market positioning.