“Confident strategically, Amanda easily captures the best way to bring an insight to the forefront. Her prolific output and SEO expertise has seen Plenti move to a category winning position, driving increasing organic traffic and sales.”
— Direct Manager, Sam Saunders, Head of Marketing (Plenti)
“Her conversational writing style mainlines directly to her target audience, unencumbered or distracted by chatter from added stakeholders, management, etc. Incredibly conscientious and a consummate team player, she took initiative as the content lead on key SEO, marketing plans, B2B programs, and ad campaigns, as well as our editorial calendar and data analytics dashboard, helping the team show value around the content we created.”
— Direct Manager, Dean Jutilla, VP Corporate Communications (uShip)
“The difference between merely passable copy and truly compelling copy is the discipline to go beyond imitating what persuasive copy is supposed to sound like and approaching each headline, blurb and paragraph with complete originality and precisely the right voice.
Amanda gets this. And what you get with Amanda is a creative devoted to her craft in the old school sense fortified with the gen-Y savvy to deliver concepts, copy and strategic intelligence with aplomb on today’s expanded platforms and shrunken deadlines. Oh, and also a culture fit. Provided you have a nice, human one, of course. ”
— Steve Hobson, Direct Manager, Creative Director (Associated)
“Amanda offers a focused, results-driven approach to leading a content function, infused with empathy and passion. She can effortlessly code shift, moving from a highly technical discussion with an SEO lead, to providing informed, useful feedback to designers, all the way to briefing senior leadership on the vitality of content’s role in the larger marketing ecosystem – often in the same meeting! This ability to see the full picture has given the content team the right direction and the license to thrive in a highly challenging time. As a manager, Amanda offers a transparent, empathetic, and solutions-focused leadership style, providing clear goals and targets, and always ensuring everyone understands the larger strategy and how it shifts in response to company moves and the wider market. She is always in your corner, offering both words of encouragement and the advice to thrive.”
— Adam Roberts, Direct Report, (RecordPoint)
“‘Creative force’ is the phrase that comes to mind when I think about Amanda. I worked alongside Amanda at uShip and was always impressed with her ability to make any subject (like LTL shipping) sound both interesting and understandable. I can say with all honesty that her enthusiasm and curiosity pushed me to think more creatively about my own work. On top of being a natural-born writer, she’s also a tremendous human to work with. As a team member and a fellow content creator, Amanda earns my highest recommendation. ”